Job opportunity at CAMEROON EMPLOYMENT SERVICES – CAMES SARL : WINE MARKETING AND SALES LEAD

Nom entreprise: CAMEROON EMPLOYMENT SERVICES – CAMES SARL

Job opportunity at CAMEROON EMPLOYMENT SERVICES – CAMES SARL : WINE MARKETING AND SALES LEAD

Purpose of the Job:

A wine sales executive performs sales and marketing tasks with the overall objective of improving wine sales. They will work in conjunction with other sales and marketing staff to increase the market share of wineries products; increasing overall profit.

They will promote the wineries brand within the marketplace to improve brand recognition and brand equity. They will work at all levels of the distribution chain; including retail; distribution and consumer level.

The wine sales executive will be involved in the planning of sales and marketing strategies.

Key Performance Areas:

1. Develop and implement sales strategies

The wine sales executive will help develop sales strategies for each brand that the winery produces. They will then work with the sales team to ensure that these strategies are correctly implemented. They will help the sales team achieve the expected goals for each strategy including sales targets, customer service levels, and overall profits.

2. Update clients on new product launches

Should the winery launch a new product, it is the responsibility of the wine sales executive to ensure customers know about it. They will promote the new product in a way that maximizes exposure for the brand.

3. Create an annual sales plan

The annual sales plan will deliver an overview of how and when products will be promoted in the market. The plan will detail key objectives and explain how brand sales strategies will meet them.

4. Identify new clients for the wineries products

The wine sales executive will research the market to discover new clients who may be interested in the product that the winery produces. Then, working in with the sales and marketing team, they will develop a plan for approaching those potential new clients.

5. Conduct staff training programs

Wine training programs are an important part of the wine sales executive position. They will pass on their extensive knowledge about wine and the wineries products to the staff in training seminars.

6. Organize wine deliveries for special events

The wine sales executive will occasionally run promotional events for the winery. They must organize the delivery of these wines and ensure that the winery is well presented at the event.

7. Keep the sales team informed about changes to products

They are responsible for ensuring the rest of the sales team understand the current products which the winery is selling. Because wine change with each vintage, the wine sales executive will have to update staff on the quality of the most recent products.

8. Analyze market trends and identify opportunities

The wine sales executive will use their vast knowledge of the wine industry to identify new sales opportunity for the winery. That may be a new product line which matches consumer preferences or a new advertising campaign to reach a new demographic.

9. Help to develop marketing strategies

They must work closely with the wine marketing manager to develop successful wine marketing strategies. Their knowledge of the wine market and customer demographic will be key to producing a successful campaign.

10. Conduct special events for the winery

The wine sales executive will organize special events like wine tastings.

11. Conduct wine sales analysis

They must understand sales trend in the market and how the wineries current products are performing, given those trends. The wine sales executive will create action plans based on their sales analysis.

12. Coordinate with the logistics team to ensure an adequate supply of wine

They will work in conjunction with the logistic team to ensure there is enough stock available to meet sales forecasts and special events.

13. Perform all wine sales with respect to applicable laws

The wine sales executive must be aware of liquor sales laws in the jurisdiction in which they are operating.

14. Be the face of the company at trade events

The wine sales executive will represent the winery at many trade events. Their knowledge of wine and presentation of the brand must be of the highest standard

15. Support client

They may have to provide support to consumers of the wineries products occasionally

16. Provide training to sales staff

They must pass any successful sales or marketing techniques to other sales staff and encourage a culture of success.

Education

1. Minimum Bac + 2 with 5-10 years of experience in the commercial sector
2. Minimum Bac +3 in the field Commercial Action, International Trade or Marketing, with + 02 years of experience

Bac +4 – 5 in Economics and Commerce or Marketing

  Work Experience

• A minimum of 3 – 5 years sales experience in the wine industry
• Experience providing training and giving presentations
• Ideally, some experience in the marketing role
• Ideally, some experience in a leadership role

Key Skills

• Strong organizational and planning skills
• Sales skills and the ability to influence people
• A people person who can build strong relationships with people in the industry
• Good at leading a team and working with a team
• Very strong communication skills. Both written and verbal
• Good computer skills
• Analytical skills and ability to translate complex sales reports into meaningful business knowledge
• Passionate and knowledgeable about wine
• The wine sales executive should have completed a qualification for wine tasting, production and sales